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Course Content

Course Introduction

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Chapter 1: Integrated Marketing Communications Concept

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What is Communication?

Channels of Communication

Functions of Communication Channels

What is Marketing?

Process of Marketing

4Ps and 4Cs of Marketing

Chapter 2: Brand Communication & Marketing Communication

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What is Brand Communication?

What is Marketing Communication?

Process of Marketing Communication

Elements of Branding & Marketing

Chapter 3: Integration of Branding & Marketing

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Why Branding and Marketing are Integrated?

General to Specific Database Marketing

Higher Agency Accountability – Stage 1

Accountability to Campaign

Higher Agency Accountability – Stage 2

Initial Public Offering

Value Added Services

Converging Technology

Converging Media

Converging Media Selling & Media Buying

Understanding the Integration

Tools/Elements of Integrated Marketing Communication

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Understanding the Media Customer

Public Relations (PR)

Electronic Media

Web Led Marketing Communication

Course Completion

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Completion Test

Integrated Marketing Communications

Overview
Exercise Files

About Lesson

Exercise Files

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Woodside, New York, USA

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