Course Content
Course Introduction
0/1
Introduction
00:31
Chapter 1: Integrated Marketing Communications Concept
0/6
What is Communication?
01:32
Channels of Communication
01:26
Functions of Communication Channels
03:08
What is Marketing?
00:22
Process of Marketing
07:41
4Ps and 4Cs of Marketing
03:14
Chapter 2: Brand Communication & Marketing Communication
0/4
What is Brand Communication?
01:56
What is Marketing Communication?
00:55
Process of Marketing Communication
02:33
Elements of Branding & Marketing
03:56
Chapter 3: Integration of Branding & Marketing
0/11
Why Branding and Marketing are Integrated?
07:42
General to Specific Database Marketing
00:49
Higher Agency Accountability – Stage 1
01:17
Accountability to Campaign
01:09
Higher Agency Accountability – Stage 2
01:13
Initial Public Offering
01:06
Value Added Services
01:26
Converging Technology
01:11
Converging Media
01:20
Converging Media Selling & Media Buying
03:07
Understanding the Integration
02:20
Tools/Elements of Integrated Marketing Communication
0/6
Understanding the Media Customer
02:50
Advertising
01:34
Public Relations (PR)
01:56
Events
01:27
Electronic Media
01:34
Web Led Marketing Communication
01:26
Course Completion
0/2
Conclusion
02:58
Completion Test
Integrated Marketing Communications
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