The approach of organizations and brands to coordinate their marketing efforts to reach their consumers is known as the integrated marketing communications (IMC). Without IMC, it is not possible for the organizations and brands to complete their marketing efforts and reach the intended results from marketing. This course aims to introduce the concept of integrated marketing communications to the learners and discusses the process that it involves so that learners can implement IMC properly for their organizations or brands. Join the course and get opportunity to get certified after completing the course lessons.
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5 Courses