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Integrated Marketing Communications


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Course Level


Total Hour

01h 30m

Video Tutorials


Course content

01h 30m

Course Introduction

Chapter 1: Integrated Marketing Communications Concept

Chapter 2: Brand Communication & Marketing Communication

Chapter 3: Integration of Branding & Marketing

Tools/Elements of Integrated Marketing Communication

Course Completion

About Course

The approach of organizations and brands to coordinate their marketing efforts to reach their consumers is known as the integrated marketing communications (IMC). Without IMC, it is not possible for the organizations and brands to complete their marketing efforts and reach the intended results from marketing. This course aims to introduce the concept of integrated marketing communications to the learners and discusses the process that it involves so that learners can implement IMC properly for their organizations or brands. Join the course and get opportunity to get certified after completing the course lessons.

Key Strengths of the Course:

  • Organized course outline
  • Easy to understand short video lessons
  • Relatable real life examples
  • Opportunity to learn from globally recognized educator
  • Dedicated course Q&A
  • Self-assessment test
  • Course completion certificate

Guidelines for Learners

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What to learn?

Learning the concept of Integrated Marketing Communications Learning the tools and elements of Integrated Marketing Communications Learning the process of Integrated Marketing Communications


  • Ability to understand English Lecture
  • General idea on marketing


  • General Learners
  • Business Students and Graduates
  • Corporate Employees


Dr. Ujjwal K Chowdhury
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5 Courses

Prof. Ujjwal K Chowdhury is the former Pro Vice Chancellor of Adamas University, Kolkata, and former Dean of Symbiosis and Amity universities. Currently, he is the Secretary of Global Media…

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